S&F’s British Sunglasses collaborate with Collier Bristow at their flagship King’s Rd Store

S&F are excited to announce that we have teamed up with top UK brand Collier Bristow to feature our British sunglasses in their flag ship King’s Rd store.

Collier Bristow is a brand of clothing which reflects the heart and soul of Britain’s famous cosmopolitan city. With a diverse collection, there is something for everyone, each design named after the London street from which it was inspired.unique sunglasses

Keeping in theme with top end British fashion Collier Bristow approached Staple & Ford who reflect the same views. S&F’s British sunglasses are all handmade from the finest quality acetate’s to give unrivaled quality and style. You can visit Collier Bristows flagship store at 61 King’s Road.

Can’t get the store? Why not visit our online store to design your own British Sunglasses by Staple & Ford. Our online store allows you to select from a range of frames, materials and lenses to make up to 70 different combinations of our unique British Sunglasses. We even offer free UK returns so no harm in trying.

 

The Rise of Technology in Fashion

3D-HandThe rise of digital has revolutionised the way we consume services. Consumers now have higher expectations: the want their interactions with brands and the products and services they buy to be more customised. Pre the industrial revolution, the absence of factories and mass production meant that everything was customised to a certain extent. The end of World War 2 and the 1960s saw the rise of mass-market products and very similar goods hit the market.

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The digital revolution has enabled consumers to have customised contact with the brands they love, and these innovations in turn fuel more interactions with brands and increase the value of the customer-brand relationship. In recent times, brands have used the digital space to connect with the physical world, with many brands allowing consumers to use digital platforms to customise their products and create something different and unique.

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Staple and Ford pride ourselves in enabling our customers with the ability to customise their own unique pair of sunglasses in a purely digital way. The question we keep asking ourselves is what will the future bring? Even in a seemingly low-tech industry such as fashion sunglasses, it is clear that innovative technologies are having a hugely positive impact on consumers. What will be next to disrupt the industry after digital?

Mojo’s Closet

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Staple and Ford are delighted to announce a new and exciting collaboration with Mojo’s Closet.

Introducing Mojo’s Closet, a new entry to the fashion blogging scene. Their vision; to capture clean and easy fashion, and to create a place where you can zone out and go with the flow. Inspired by those who live authentic lives, Mojo’s aims to discover new styles and champion up-and-coming brands that reflect their values. On our ‘About Us’ page, we explain how Staple and Ford is ‘inspired by a passion to be different’ – an ideal that resonates fully with Mojo’s philosophy.

Mojo’s isn’t about high-end fashion, but caters for those who are ready to search out new styles away from the beaten track. At Staple and Ford, we believe that this is where the zeitgeist is heading. The fashion conscious no longer want to be wearing the same as everyone else, but would rather go with smaller brands that offer something unique. It’s in this commitment to individuality that Mojo’s and brands like Staple and Ford find common cause. Using the code ‘Mojos’ on the Staple and Ford site will also get an exclusive 10% summer discount on S&F frames.

We’re not all about fashion – part of the Mojo experience is to discover something new every day. A new style, new music, new brands. So come in, have a look, and go with the mojo.
http://www.mojoscloset.com
http://www.stapleandford.com

Staple & Ford Sunglasses win best Newcomer at the Simply Cheshire Event

Staple and Ford were invited to be attend the Simply Cheshire event in May. The event was designed to be a celebration of Cheshire based businesses. It was our pleasure to support an event that celebrates local businesses and brings them closer to resident customers.

The event was a huge success and our unique sunglasses were a perfect fit to the event brand. An angle that we particularly enjoyed was the diversity of clients that purchased our personalized sunglasses. We always had a target market in mind, however it was great to see a whole range of clients not being able to walk away without a pair.

The obvious highlight of the event was that Staple & Ford won the best Newcomer Award. This was judged by a combination of some Cheshire Life representatives and the hugely popular radio DJ Mark Radcliffe (who kindly purchased a pair). They said that they loved the unique sunglasses and the fact that they are also personalized sunglasses.

S&F Unique Sunglasses - Simply Cheshire Newcomer Winner
Clearly the summer has arrived so if you would like a pair of unique sunglasses by S&F, why not visit our online shop today to design your own personalized sunglasses. We offer returns in the rare event that the sunglasses don’t fit or they are not as expected, so you have nothing to lose.

Staple & Ford exhibiting at the Simply Cheshire Event – Arley Hall, Nr Manchester – 22nd-23rd May

Cheshire Sunglasses
On 22nd – 23rd May Staple & Ford will be exhibiting our Premium Custom Sunglasses at the Simply Cheshire event hosted at Arley Hall. The event is designed to show off some of Cheshire’s best new independent businesses and Staple & Ford has been selected to represent.

Therefore if you would like to try on a pair of our British made Custom Sunglasses why not come to the event this weekend? Tickets are only £8 per head and children under 12 can come free. The weather is looking good for the weekend and so we are excited to help visitors to prepare for the summer with some personalized sunglasses. So come along to the stand to design your own sunglasses whilst retaining the quality of a premium acetate sunglasses frame with exquisite lens options.

Many clients worry about purchasing online (even though we have a free returns policy) and so now that we are exhibiting there are no excuses for any umming or arrhing potential customers in the North West.

However if you can’t make the event please have a look at the website and try designing you own pair of S&F custom sunglasses. As mentioned we offer free UK returns meaning you have nothing to lose by trying a pair!

For more information on the event please visit http://www.simplycheshire.co.uk/.

Thank you for reading our latest blog on our Quality Custom Sunglasses by www.stapleandford.com.

Customisation – The next step for Fashion?

One of the great interests in fashion is where it has been and where it is going. There has been some iconic fashion eras with the 70’s and 80’s springing to mind. However where is fashion going and what is the next step?

With internet sales higher than ever, technology is playing a growing roll in our shopping experience. Small businesses are now able to capitalise on the benefits of selling online. Retail is no longer about who has the most outlets or the biggest stores. Small businesses can now be as competitive as the Goliaths when it comes to online presence and offerings. This is sparking a boom in the variety of brands and therefore the amount of products available to the consumer. With volume and variety of product comes increased levels of differentiation.

The genre of differentiation that seems to be at the forefront is Customisation. Online retailing and technology is allowing customers to “design their own” products online, as opposed to the traditional route of buying off the shelf. Staple & Ford is a prime example of a business designed to be at the forefront of this ethos, check out our premium custom sunglasses here.

We thought that we would share some of our favourite brands offering some innovate customisable products, driving the next step in fashion:

Shoes of Prey – Custom Shoes

Much like S&F’s custom sunglasses, Shoes of Prey allow you to design your own shoes. Select from a variety of designs to then customise from a whole range of material textures and colour combinations.
shoeBrooks Brothers – Custom Formal Wear

Quality custom dress shirts and suits. Brooks Brothers’ site allows you to select a design, material, colour, pattern, collar type, cuff type, etc…
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Surania – Custom Swimwear

I think you’re getting the idea, but Surania offer huge levels of personalisation with their swimwear offerings allowing you to even select what colour bikini straps you desire.
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Staple & Ford (of course….) – Premium Custom Sunglasses

S&F offer quality custom sunglasses with timeless style. Select your frame design and then choose from various handmade acetate and lens options. Our custom sunglasses are made using the highest quality materials and offered at competitive prices. Design your own sunglasses today here: Premium Custom Sunglasses by S&F.Quality Personalized Sunglasses

Affordable Quality Sunglasses – Premium Custom Sunglasses by S&F

Quality affordable sunglasses
When founding Staple & Ford we were adamant that our sunglasses will be handmade with only the best materials and that the sale price will be affordable to the masses. At £80 a pair, our custom sunglasses are highly affordable when compared with other sunglasses brands using like for like materials. Our pricing even compares or beats brands using the cheapest form of production, injection moulded frames.

So this begs the question, how can we afford to offer top end materials at such competitive prices? The key is in the supply chain. Staple & Ford purchases the raw materials direct from the manufacturers, this allows us to avoid any mark up from agents or handlers. From there we hand build the custom sunglasses from our office in Cheshire, England.

Best sunglasses for summer holiday
Most sunglasses brands will then look to sell their product to wholesalers or to retailers. Wholesalers or retailers will look to add 50%-150% margin on the sunglasses, significantly increasing the cost to you. Further to this if a sunglasses brand is selling their products to retailers or wholesalers they will be forced by contract to sell their products at the same price direct to the client.

S&F only sell our Premium Custom Sunglasses exclusively through our website. This allows us to cut out any wholesalers or retailers margin, allowing us to offer our customers excellent value for money.

To design your own sunglasses, click here to visit our shop. If you wish to learn more about how our sunglasses are made you can also click here.

Classic aesthetics, a unique contemporary style and a passion to be different. This is Staple & Ford.

S&F Quality Custom Sunglasses – Frame Materials

Design your own sunglasses
At Staple and Ford, quality is at the heart of everything we do. Once we were settled on the design of our custom sunglasses, the next step was to select the materials to bring the design from concept to reality. There are a number of considerations that sunglasses manufactures need to consider when selecting frame materials; texture, look, cost, etc.

An easy one for S&F was cost, we simply don’t allow cost to dictate the materials that we use. Therefore injection moulded materials were a none starter as these are the cheapest form of material to use for sunglasses. It is common place with the vast majority of the larger brands to use injection moulded materials and unfortunately these cost savings are not passed onto the customer.

However at S&F we try to be different by not only using the best materials but also doing our best to keep our custom sunglasses affordable to our clients. At S&F we use a material called Acetate. Acetate has a forgiving texture making it a comfortable product to touch and wear. Rather than injecting the substance into a mass produced mould, Acetate comes in block form. Our custom sunglasses are then handcrafted from the block of Acetate into their individual components; Frames and Temples.

Acetate sunglasses
In order to add strength and durability to our custom sunglasses, a stainless steel rod is inserted into the temples (arms). This allows the handmade product to retain its structure and also allows an individual to influence the shape to suit their personal requirements.

Finally the look of a handcrafted Acetate is second to none. An acetate can beautifully capture the sunlight and deal with it in a whole range of ways. The range of colour options and combinations is almost limit less with Acetate. S&F have considered hundreds of shortlisted acetates for our premium custom sunglasses to give you what we believe are the highlights. Further to this rather than restricting you to a single acetate option, S&F allows you to mix and match your frame acetate with differing temple colours. This gives you the freedom to create over 70 different combinations of custom sunglasses. Design your own sunglasses in our shop by Clicking Here.

Quality Sunglasses Material
Staple & Ford – Classic aesthetics, a unique contemporary style and a passion to be different.

Quality Personalized Sunglasses for Festivals

design your own sunglasses
At last the summer festival season is just around the corner. One of the most iconic features of any good festival is the loud, trendy, crazy, edgy and individual outfits adorned by the festival goers. Personalized sunglasses are a necessary piece to any summer festival outfit. Staple & Ford’s new brand is the perfect outlet for your quality personalized sunglasses this summer.

By visiting our shop page you will see how you can select from two timeless frame designs. Once selected you can choose from a range of hand made acetate combinations and 100% UV certified lenses to produce a truly personalized pair of sunglasses.

unique sunglasses

However there are many brands out there offering custom sunglasses, what makes S&F different? Quite simply S&F focus on the quality aspect of our product whilst keeping the price affordable. Almost ever custom sunglasses brand out there offer injection moulded frames, which are the cheapest and tackiest forms of production. At S&F we only use the highest quality acetates which are shaped by hand, not machine. Further to this our temples (arms) are strengthened with a stainless steel arm running from the hinge to the tip. This makes your personalized sunglasses more robust meaning they last for years not weeks.

We paid a huge amount of attention to the acetate options that we now offer. S&F looked for a good mix of understated colours such as Matte Black and louder options such as our S&F speckled Tortoise Shell acetate. This means that you can still design an eye catching pair of personalized sunglasses whilst avoiding the bright reds, yellows and greens offered by the budget brands.

So why not design your own sunglasses today by visiting our shop page. You can even give the gift of design by purchasing a gift card to your desired value through the shop page. Staple & Ford ship worldwide, you can also review our returns policy here.

S&F Custom Sunglasses, This summers must have Accessory?

Custom Sunglasses

This is the time of year where the fashion conscious turn their minds to summer trends. Bloggers and journalists alike will be backing various new summer trends, summer accessories, summer styles, etc. to be the big thing this sunny season. At Staple & Ford we believe that we have a fresh product that is a must have this summer, Premium Custom Sunglasses.

Sunglasses have been the king of fashion accessories since the day they hit the market. In the past mainstream brands have been the go to option for sunglasses. However recently we have seen a big shift away from mainstream brands to the more boutique brands such as Staple & Ford. Boutique brands are often wrongly associated with big price tags. At Staple & Ford we are able to price our custom sunglasses at highly competitive pricing due to our streamlined supply chain.

In simple terms we actually have our own sunglasses handmade from the finest acetates. We then assemble the unique custom design requested by the client in-house and send directly to them. This supply chain removes middle men who tend to take healthy margins, such as a retail outlet or online retailer. This means that you can only by S&F quality custom sunglasses exclusively through our website; www.stapleandford.com.

Aside from value for money, S&F also allow a customer the ability to design your own sunglasses. Staple & Ford fuses classic design with contemporary style to allow an individual to create a unique pair of custom sunglasses. Inspired by a passion to be different, we are a British Brand that gives the each customer the flexibility to choose from a selection of frames, temples and lenses to design your own sunglasses.

Quality is at the forefront of what we do. Each of our frames are handcrafted from the very best materials to provide a quality and lasting finish that makes our product a must have this summer.

Classic aesthetics, a unique contemporary style and a passion to be different.

This is Staple & Ford.