Customisation – The next step for Fashion?

One of the great interests in fashion is where it has been and where it is going. There has been some iconic fashion eras with the 70’s and 80’s springing to mind. However where is fashion going and what is the next step?

With internet sales higher than ever, technology is playing a growing roll in our shopping experience. Small businesses are now able to capitalise on the benefits of selling online. Retail is no longer about who has the most outlets or the biggest stores. Small businesses can now be as competitive as the Goliaths when it comes to online presence and offerings. This is sparking a boom in the variety of brands and therefore the amount of products available to the consumer. With volume and variety of product comes increased levels of differentiation.

The genre of differentiation that seems to be at the forefront is Customisation. Online retailing and technology is allowing customers to “design their own” products online, as opposed to the traditional route of buying off the shelf. Staple & Ford is a prime example of a business designed to be at the forefront of this ethos, check out our premium custom sunglasses here.

We thought that we would share some of our favourite brands offering some innovate customisable products, driving the next step in fashion:

Shoes of Prey – Custom Shoes

Much like S&F’s custom sunglasses, Shoes of Prey allow you to design your own shoes. Select from a variety of designs to then customise from a whole range of material textures and colour combinations.
shoeBrooks Brothers – Custom Formal Wear

Quality custom dress shirts and suits. Brooks Brothers’ site allows you to select a design, material, colour, pattern, collar type, cuff type, etc…
Shirt
Surania – Custom Swimwear

I think you’re getting the idea, but Surania offer huge levels of personalisation with their swimwear offerings allowing you to even select what colour bikini straps you desire.
Bikini
Staple & Ford (of course….) – Premium Custom Sunglasses

S&F offer quality custom sunglasses with timeless style. Select your frame design and then choose from various handmade acetate and lens options. Our custom sunglasses are made using the highest quality materials and offered at competitive prices. Design your own sunglasses today here: Premium Custom Sunglasses by S&F.Quality Personalized Sunglasses