S&F are excited to announce that we have teamed up with top UK brand Collier Bristow to feature our British sunglasses in their flag ship King’s Rd store.
Collier Bristow is a brand of clothing which reflects the heart and soul of Britain’s famous cosmopolitan city. With a diverse collection, there is something for everyone, each design named after the London street from which it was inspired.
Keeping in theme with top end British fashion Collier Bristow approached Staple & Ford who reflect the same views. S&F’s British sunglasses are all handmade from the finest quality acetate’s to give unrivaled quality and style. You can visit Collier Bristows flagship store at 61 King’s Road.
Can’t get the store? Why not visit our online store to design your own British Sunglasses by Staple & Ford. Our online store allows you to select from a range of frames, materials and lenses to make up to 70 different combinations of our unique British Sunglasses. We even offer free UK returns so no harm in trying.
On 22nd – 23rd May Staple & Ford will be exhibiting our Premium Custom Sunglasses at the Simply Cheshire event hosted at Arley Hall. The event is designed to show off some of Cheshire’s best new independent businesses and Staple & Ford has been selected to represent.
Therefore if you would like to try on a pair of our British made Custom Sunglasses why not come to the event this weekend? Tickets are only £8 per head and children under 12 can come free. The weather is looking good for the weekend and so we are excited to help visitors to prepare for the summer with some personalized sunglasses. So come along to the stand to design your own sunglasses whilst retaining the quality of a premium acetate sunglasses frame with exquisite lens options.
Many clients worry about purchasing online (even though we have a free returns policy) and so now that we are exhibiting there are no excuses for any umming or arrhing potential customers in the North West.
However if you can’t make the event please have a look at the website and try designing you own pair of S&F custom sunglasses. As mentioned we offer free UK returns meaning you have nothing to lose by trying a pair!
One of the great interests in fashion is where it has been and where it is going. There has been some iconic fashion eras with the 70’s and 80’s springing to mind. However where is fashion going and what is the next step?
With internet sales higher than ever, technology is playing a growing roll in our shopping experience. Small businesses are now able to capitalise on the benefits of selling online. Retail is no longer about who has the most outlets or the biggest stores. Small businesses can now be as competitive as the Goliaths when it comes to online presence and offerings. This is sparking a boom in the variety of brands and therefore the amount of products available to the consumer. With volume and variety of product comes increased levels of differentiation.
The genre of differentiation that seems to be at the forefront is Customisation. Online retailing and technology is allowing customers to “design their own” products online, as opposed to the traditional route of buying off the shelf. Staple & Ford is a prime example of a business designed to be at the forefront of this ethos, check out our premium custom sunglasses here.
We thought that we would share some of our favourite brands offering some innovate customisable products, driving the next step in fashion:
Much like S&F’s custom sunglasses, Shoes of Prey allow you to design your own shoes. Select from a variety of designs to then customise from a whole range of material textures and colour combinations. Brooks Brothers – Custom Formal Wear
Quality custom dress shirts and suits. Brooks Brothers’ site allows you to select a design, material, colour, pattern, collar type, cuff type, etc… Surania – Custom Swimwear
I think you’re getting the idea, but Surania offer huge levels of personalisation with their swimwear offerings allowing you to even select what colour bikini straps you desire. Staple & Ford (of course….) – Premium Custom Sunglasses
S&F offer quality custom sunglasses with timeless style. Select your frame design and then choose from various handmade acetate and lens options. Our custom sunglasses are made using the highest quality materials and offered at competitive prices. Design your own sunglasses today here: Premium Custom Sunglasses by S&F.
When founding Staple & Ford we were adamant that our sunglasses will be handmade with only the best materials and that the sale price will be affordable to the masses. At £80 a pair, our custom sunglasses are highly affordable when compared with other sunglasses brands using like for like materials. Our pricing even compares or beats brands using the cheapest form of production, injection moulded frames.
So this begs the question, how can we afford to offer top end materials at such competitive prices? The key is in the supply chain. Staple & Ford purchases the raw materials direct from the manufacturers, this allows us to avoid any mark up from agents or handlers. From there we hand build the custom sunglasses from our office in Cheshire, England.
Most sunglasses brands will then look to sell their product to wholesalers or to retailers. Wholesalers or retailers will look to add 50%-150% margin on the sunglasses, significantly increasing the cost to you. Further to this if a sunglasses brand is selling their products to retailers or wholesalers they will be forced by contract to sell their products at the same price direct to the client.
S&F only sell our Premium Custom Sunglasses exclusively through our website. This allows us to cut out any wholesalers or retailers margin, allowing us to offer our customers excellent value for money.
To design your own sunglasses, click here to visit our shop. If you wish to learn more about how our sunglasses are made you can also click here.
Classic aesthetics, a unique contemporary style and a passion to be different. This is Staple & Ford.
At Staple and Ford, quality is at the heart of everything we do. Once we were settled on the design of our custom sunglasses, the next step was to select the materials to bring the design from concept to reality. There are a number of considerations that sunglasses manufactures need to consider when selecting frame materials; texture, look, cost, etc.
An easy one for S&F was cost, we simply don’t allow cost to dictate the materials that we use. Therefore injection moulded materials were a none starter as these are the cheapest form of material to use for sunglasses. It is common place with the vast majority of the larger brands to use injection moulded materials and unfortunately these cost savings are not passed onto the customer.
However at S&F we try to be different by not only using the best materials but also doing our best to keep our custom sunglasses affordable to our clients. At S&F we use a material called Acetate. Acetate has a forgiving texture making it a comfortable product to touch and wear. Rather than injecting the substance into a mass produced mould, Acetate comes in block form. Our custom sunglasses are then handcrafted from the block of Acetate into their individual components; Frames and Temples.
In order to add strength and durability to our custom sunglasses, a stainless steel rod is inserted into the temples (arms). This allows the handmade product to retain its structure and also allows an individual to influence the shape to suit their personal requirements.
Finally the look of a handcrafted Acetate is second to none. An acetate can beautifully capture the sunlight and deal with it in a whole range of ways. The range of colour options and combinations is almost limit less with Acetate. S&F have considered hundreds of shortlisted acetates for our premium custom sunglasses to give you what we believe are the highlights. Further to this rather than restricting you to a single acetate option, S&F allows you to mix and match your frame acetate with differing temple colours. This gives you the freedom to create over 70 different combinations of custom sunglasses. Design your own sunglasses in our shop by Clicking Here.
Staple & Ford – Classic aesthetics, a unique contemporary style and a passion to be different.
This is the time of year where the fashion conscious turn their minds to summer trends. Bloggers and journalists alike will be backing various new summer trends, summer accessories, summer styles, etc. to be the big thing this sunny season. At Staple & Ford we believe that we have a fresh product that is a must have this summer, Premium Custom Sunglasses.
Sunglasses have been the king of fashion accessories since the day they hit the market. In the past mainstream brands have been the go to option for sunglasses. However recently we have seen a big shift away from mainstream brands to the more boutique brands such as Staple & Ford. Boutique brands are often wrongly associated with big price tags. At Staple & Ford we are able to price our custom sunglasses at highly competitive pricing due to our streamlined supply chain.
In simple terms we actually have our own sunglasses handmade from the finest acetates. We then assemble the unique custom design requested by the client in-house and send directly to them. This supply chain removes middle men who tend to take healthy margins, such as a retail outlet or online retailer. This means that you can only by S&F quality custom sunglasses exclusively through our website; www.stapleandford.com.
Aside from value for money, S&F also allow a customer the ability to design your own sunglasses. Staple & Ford fuses classic design with contemporary style to allow an individual to create a unique pair of custom sunglasses. Inspired by a passion to be different, we are a British Brand that gives the each customer the flexibility to choose from a selection of frames, temples and lenses to design your own sunglasses.
Quality is at the forefront of what we do. Each of our frames are handcrafted from the very best materials to provide a quality and lasting finish that makes our product a must have this summer.
Classic aesthetics, a unique contemporary style and a passion to be different.
Sunglasses fashion moves extremely quickly and often it’s hard to keep up. Staple and Ford is a new British brand offering quality personalized sunglasses, which are being hyped as the next big thing in the sunglasses world. GQ even rated us in their top 10 gifts to buy your girl for Christmas.
What exactly do we mean by quality personalised sunglasses? It’s actually quite simple. S&F have created custom sunglasses using only the best materials to maintain quality and to also give the customer the ability to mix and match parts to create their own quality personalized sunglasses.
To experience how we can deliver this why not visit the Staple & Ford “Shop” page where you can select from two frame shape options “Marbury” and “Pinsley”. Between these two timeless frame designs we can cater for all face sizes and shapes. Once selected you will be taken to the customization page where you can play around with the various colour and material combinations to produce your own personalized sunglasses. S&F offer 4 choices of Temple, 3 Frame colour options and 3 Lens options. When combined with the two shapes that’s over 70 different combinations to keep your custom sunglasses unique.
We have also received some great endorsement from Fleur De Force after she recently purchased her own personalized sunglasses from S&F. Fleur’s selection was the Marburys with S&F speckled tortoise shell frame, matte black arms and smoke lenses.
What’s your favourite combination to make your ideal pair of custom sunglasses? Design your own sunglasses with Staple & Ford today…
Skiing is and will always be one of the most fashion orientated sports there is. Up there with the most important skiing accessory is a skier’s choice of sunglasses. Trends are moving fast and selection can be tricky. However luckily for you Staple & Ford are here with their quality custom sunglasses which make the perfect personalised accessory to any skiing outfit.
There are a number of considerations that need to be made when selecting your perfect pair of sunglasses for a ski trip; Quality of Lens, Quality of Material and Style. S&F believe that by giving you the ability to design your own sunglasses with quality materials, you can achieve the perfect pair of skiing sunglasses.
Quality of Lens
S&F spent a significant amount of time sampling hundreds of lenses to come up with the best three lens options for your custom sunglasses for skiing. The first priority was UV protection, therefore all of our lenses are 100% UV certified. For us the next feature was to make looking through the lenses in your personalized sunglasses an experience in itself. Each lens truly improves any view by adding a beautiful filter to your day on the slopes.
Azure: Blue lens that makes even grey days look beautifully blue and bright, whilst still filtering out the intense sunlight.
Sepia: A subtle traditional brown lens with a breath taking filter that is hard to describe without experiencing it for yourself.
Smoke: A dark black lens with a hint of red that is perfect for more intense sun conditions. This lens looks particularly good in our matte black frame.
Quality of material
More common sunglasses brands such as Ray Ban, Oakley, etc. make their frames using molded plastics. This is the cheapest form of manufacturing sunglasses and the result is a cheap look and feel. Staple & Ford only use the highest grade hand molded acetates to give a quality finish to every pair of custom sunglasses. The acetate is reinforced with stainless steel to add strength. When designing your S&F custom sunglasses you are given 3 frame acetate options; Classic Tortoise Shell, Matte Black and Speckled Tortoise Shell. Regarding temple options you can produce your own personalized sunglasses using 4 different acetate options; the three mentioned above plus a translucent option for a set of truly personalized sunglasses.
Staple & Ford fuses classic design with contemporary style to create unique sunglasses. By offering two distinct frame options; Marburys and Pinsleys, combined with the lenses and materials described above, quality personalized sunglasses are only a click away. Further to this our subtle trademark blue and brushed gold bridge provides an S&F stamp to every pair.
Classic aesthetics, a unique contemporary style and a passion to be different.
This is Staple & Ford, the best skiing sunglasses.
With the shortest day of the year nearly upon us, most people are dreaming of sandy beaches and warmer climates. Top sunny destinations this winter include the Caribbean, South East Asia and South America. Alternatively, the more adventurous amongst us are planning our next skiing trips, hoping for perfect conditions.
Staple and Ford are ready to arm you with the necessary holiday essential of sunglasses. Our range at http://www.stapleandford.com allows customers to choose from a selection of quality frames, acetates and lenses to produce a unique pair of sunglasses fit for any destination.
Whether you are choosing the slopes or beach for your winter break, Staple and Ford’s range caters for all. The Azure blue lens and S&F Specked Tortoise on the Marburys make for a stylish addition to any skiing wardrobe. The Azure blue lens will ensure that the sun stays out of your eyes whether at the après bar or on the runs.
The Classic Tortoise and Sepia lens on the Pinsley make a great choice for those in search of warmer climates this winter. The muted tones will be perfectly enhanced in the bright sun, keeping your eyes protected and you looking stylish.
So wherever you choose for your winter break be sure to visit Staple and Ford and customise you own pair of quality sunglasses for the perfect travel accessory.
This week GQ released an article on their suggested Christmas gifts for Girls. Staple and Ford made the shortlist over other sunglasses brands due to our unique selling point of being able to design your own sunglasses whilst upholding quality and style.
It is a real pleasure to be recognised and featured in an article published by the prestigious GQ. Staple and Ford has found a gap in the sunglasses market by allowing customers to design your own sunglasses without compromising on quality or style and we are proud to be recognised for this by GQ.
If you wish to give the personalised gift that Staple and Ford can offer, visit our shop page today to either purchase a pair of quality design your own sunglasses or to purchase a gift card.