One of the great interests in fashion is where it has been and where it is going. There has been some iconic fashion eras with the 70’s and 80’s springing to mind. However where is fashion going and what is the next step?
With internet sales higher than ever, technology is playing a growing roll in our shopping experience. Small businesses are now able to capitalise on the benefits of selling online. Retail is no longer about who has the most outlets or the biggest stores. Small businesses can now be as competitive as the Goliaths when it comes to online presence and offerings. This is sparking a boom in the variety of brands and therefore the amount of products available to the consumer. With volume and variety of product comes increased levels of differentiation.
The genre of differentiation that seems to be at the forefront is Customisation. Online retailing and technology is allowing customers to “design their own” products online, as opposed to the traditional route of buying off the shelf. Staple & Ford is a prime example of a business designed to be at the forefront of this ethos, check out our premium custom sunglasses here.
We thought that we would share some of our favourite brands offering some innovate customisable products, driving the next step in fashion:
Shoes of Prey – Custom Shoes
Much like S&F’s custom sunglasses, Shoes of Prey allow you to design your own shoes. Select from a variety of designs to then customise from a whole range of material textures and colour combinations.
Brooks Brothers – Custom Formal Wear
Quality custom dress shirts and suits. Brooks Brothers’ site allows you to select a design, material, colour, pattern, collar type, cuff type, etc…
Surania – Custom Swimwear
I think you’re getting the idea, but Surania offer huge levels of personalisation with their swimwear offerings allowing you to even select what colour bikini straps you desire.
Staple & Ford (of course….) – Premium Custom Sunglasses
S&F offer quality custom sunglasses with timeless style. Select your frame design and then choose from various handmade acetate and lens options. Our custom sunglasses are made using the highest quality materials and offered at competitive prices. Design your own sunglasses today here: Premium Custom Sunglasses by S&F.
At last the summer festival season is just around the corner. One of the most iconic features of any good festival is the loud, trendy, crazy, edgy and individual outfits adorned by the festival goers. Personalized sunglasses are a necessary piece to any summer festival outfit. Staple & Ford’s new brand is the perfect outlet for your quality personalized sunglasses this summer.
By visiting our shop page you will see how you can select from two timeless frame designs. Once selected you can choose from a range of hand made acetate combinations and 100% UV certified lenses to produce a truly personalized pair of sunglasses.
However there are many brands out there offering custom sunglasses, what makes S&F different? Quite simply S&F focus on the quality aspect of our product whilst keeping the price affordable. Almost ever custom sunglasses brand out there offer injection moulded frames, which are the cheapest and tackiest forms of production. At S&F we only use the highest quality acetates which are shaped by hand, not machine. Further to this our temples (arms) are strengthened with a stainless steel arm running from the hinge to the tip. This makes your personalized sunglasses more robust meaning they last for years not weeks.
We paid a huge amount of attention to the acetate options that we now offer. S&F looked for a good mix of understated colours such as Matte Black and louder options such as our S&F speckled Tortoise Shell acetate. This means that you can still design an eye catching pair of personalized sunglasses whilst avoiding the bright reds, yellows and greens offered by the budget brands.
So why not design your own sunglasses today by visiting our shop page. You can even give the gift of design by purchasing a gift card to your desired value through the shop page. Staple & Ford ship worldwide, you can also review our returns policy here.
This is the time of year where the fashion conscious turn their minds to summer trends. Bloggers and journalists alike will be backing various new summer trends, summer accessories, summer styles, etc. to be the big thing this sunny season. At Staple & Ford we believe that we have a fresh product that is a must have this summer, Premium Custom Sunglasses.
Sunglasses have been the king of fashion accessories since the day they hit the market. In the past mainstream brands have been the go to option for sunglasses. However recently we have seen a big shift away from mainstream brands to the more boutique brands such as Staple & Ford. Boutique brands are often wrongly associated with big price tags. At Staple & Ford we are able to price our custom sunglasses at highly competitive pricing due to our streamlined supply chain.
In simple terms we actually have our own sunglasses handmade from the finest acetates. We then assemble the unique custom design requested by the client in-house and send directly to them. This supply chain removes middle men who tend to take healthy margins, such as a retail outlet or online retailer. This means that you can only by S&F quality custom sunglasses exclusively through our website; www.stapleandford.com.
Aside from value for money, S&F also allow a customer the ability to design your own sunglasses. Staple & Ford fuses classic design with contemporary style to allow an individual to create a unique pair of custom sunglasses. Inspired by a passion to be different, we are a British Brand that gives the each customer the flexibility to choose from a selection of frames, temples and lenses to design your own sunglasses.
Quality is at the forefront of what we do. Each of our frames are handcrafted from the very best materials to provide a quality and lasting finish that makes our product a must have this summer.
Classic aesthetics, a unique contemporary style and a passion to be different.
This is Staple & Ford.
Sunglasses fashion moves extremely quickly and often it’s hard to keep up. Staple and Ford is a new British brand offering quality personalized sunglasses, which are being hyped as the next big thing in the sunglasses world. GQ even rated us in their top 10 gifts to buy your girl for Christmas.
What exactly do we mean by quality personalised sunglasses? It’s actually quite simple. S&F have created custom sunglasses using only the best materials to maintain quality and to also give the customer the ability to mix and match parts to create their own quality personalized sunglasses.
To experience how we can deliver this why not visit the Staple & Ford “Shop” page where you can select from two frame shape options “Marbury” and “Pinsley”. Between these two timeless frame designs we can cater for all face sizes and shapes. Once selected you will be taken to the customization page where you can play around with the various colour and material combinations to produce your own personalized sunglasses. S&F offer 4 choices of Temple, 3 Frame colour options and 3 Lens options. When combined with the two shapes that’s over 70 different combinations to keep your custom sunglasses unique.
We have also received some great endorsement from Fleur De Force after she recently purchased her own personalized sunglasses from S&F. Fleur’s selection was the Marburys with S&F speckled tortoise shell frame, matte black arms and smoke lenses.
What’s your favourite combination to make your ideal pair of custom sunglasses? Design your own sunglasses with Staple & Ford today…
Staple and Ford has recently introduced gift cards in time for the festive season, enabling customers to give truly unique Christmas gifts this year. Giving someone a Staple and Ford gift card allows the recipient to customise their own pair of sunglasses – choosing between a range of styles, colours and lenses – resulting in unique Christmas gifts.
Buying a gift card this Christmas couldn’t be easier, simply go onto www.stapleandford.com/shop and select the ‘Gift Card’ option. Follow the three short steps on the page and we will send out the gift card either directly to you, or to the recipient at your request.
The recipient can use their gift card to design your own sunglasses making the gift unique and personalised. Staple and Ford sunglasses are a timeless accessory and the perfect choice this festive season to give unique Christmas gifts.
Sunglasses are an accessory and accessories should help us individualise ourselves. However so many of the bigger brands offer very little creativity and uniqueness.
Staple & Ford offers quality unique sunglasses allowing individuals to build their own pair of unique sunglasses. Simply go to our shop page to play around with over 70 combinations using quality acetates reinforced with stainless steel. Staple & Ford offers free UK returns (subject to T&Cs) as well as international returns for our unique sunglasses.
Don’t follow suit by wearing a plain pair of sunglasses from one of the giant brands. Be creative and build your unique sunglasses with Staple & Ford.
The trend of personalisation seems to have swept the nation – from designing your own trainers at Nike, to having your own name on your bottle of Coke. We want what we want and choice is no longer a luxury.
Staple & Ford have extended this phenomenon of personalisation to sunglasses where there has been a real lack of customisation offerings, especially for quality customisable sunglasses. Sunglasses are such an important fashion accessory and too often they are far too similar to the next persons. Staple & Ford gives you the opportunity to create your own quality customisable sunglasses – you can choose the shape, colour for both frame and temples and the colour of the lenses. Our quality customisable sunglasses are all hand made from the highest quality acetate, so that your personalised sunglasses look and feel premium. Get customising now at www.stapleandford.com.