Staple and Ford were invited to be attend the Simply Cheshire event in May. The event was designed to be a celebration of Cheshire based businesses. It was our pleasure to support an event that celebrates local businesses and brings them closer to resident customers.
The event was a huge success and our unique sunglasses were a perfect fit to the event brand. An angle that we particularly enjoyed was the diversity of clients that purchased our personalized sunglasses. We always had a target market in mind, however it was great to see a whole range of clients not being able to walk away without a pair.
The obvious highlight of the event was that Staple & Ford won the best Newcomer Award. This was judged by a combination of some Cheshire Life representatives and the hugely popular radio DJ Mark Radcliffe (who kindly purchased a pair). They said that they loved the unique sunglasses and the fact that they are also personalized sunglasses.
Clearly the summer has arrived so if you would like a pair of unique sunglasses by S&F, why not visit our online shop today to design your own personalized sunglasses. We offer returns in the rare event that the sunglasses don’t fit or they are not as expected, so you have nothing to lose.
One of the great interests in fashion is where it has been and where it is going. There has been some iconic fashion eras with the 70’s and 80’s springing to mind. However where is fashion going and what is the next step?
With internet sales higher than ever, technology is playing a growing roll in our shopping experience. Small businesses are now able to capitalise on the benefits of selling online. Retail is no longer about who has the most outlets or the biggest stores. Small businesses can now be as competitive as the Goliaths when it comes to online presence and offerings. This is sparking a boom in the variety of brands and therefore the amount of products available to the consumer. With volume and variety of product comes increased levels of differentiation.
The genre of differentiation that seems to be at the forefront is Customisation. Online retailing and technology is allowing customers to “design their own” products online, as opposed to the traditional route of buying off the shelf. Staple & Ford is a prime example of a business designed to be at the forefront of this ethos, check out our premium custom sunglasses here.
We thought that we would share some of our favourite brands offering some innovate customisable products, driving the next step in fashion:
Shoes of Prey – Custom Shoes
Much like S&F’s custom sunglasses, Shoes of Prey allow you to design your own shoes. Select from a variety of designs to then customise from a whole range of material textures and colour combinations.
Brooks Brothers – Custom Formal Wear
Quality custom dress shirts and suits. Brooks Brothers’ site allows you to select a design, material, colour, pattern, collar type, cuff type, etc…
Surania – Custom Swimwear
I think you’re getting the idea, but Surania offer huge levels of personalisation with their swimwear offerings allowing you to even select what colour bikini straps you desire.
Staple & Ford (of course….) – Premium Custom Sunglasses
S&F offer quality custom sunglasses with timeless style. Select your frame design and then choose from various handmade acetate and lens options. Our custom sunglasses are made using the highest quality materials and offered at competitive prices. Design your own sunglasses today here: Premium Custom Sunglasses by S&F.